Seller's Guide

I'm Your Local Expert

For All Things Real Estate.

Melanie Escalante

Professional Real Estate Advisor

Think of me as your go to for everything Real Estate.......

I'm also pretty good at recommending places to eat, places to visit & all things North East Florida! I am a seasoned licensed real estate advisor with a wealth of knowledge. Originally from Great Britain, I have lived in the USA for many years. I have a unique perspective on home buying and selling, moving states and even moving countries. I know it can seem daunting and that's where I come in! I will personally guide you in every step, giving you a bespoke experience. I am a new construction & waterfront specialist with many years of working with a developer. I know the ins & outs of building and buying a new home. Let me guide you in the amazing communities that Northeast Florida has to offer. My areas of expertise are; Nocatee, St. Augustine, Ponte Vedra, Vilano Beach, Ponte Vedra Beach, Flagler beach and Mandarin/San Marco in Jacksonville.

More Than Just An Agent

I'm A Real Estate Advisor

Real estate agents help their clients buy and sell homes, but I'm skilled to do more. I will offer guidance and insight in ways not every agent can. In fact, I designate myself as "advisor" rather than "agent", to better define the higher level of service that I can provide.

In the Engel & Völkers Brand, we maintain consistency amongst high levels of service experience throughout the world by managing performance at every level. The brand is highly selective of the agents who join. They approach top performers with proven track records and real estate professionals who are well respected within the community. A deep understanding of client service is essential.

My passion is exceeding expectations which is only natural I align that with professional service. With my expertise, I can answer any questions -- recommending restaurants, movie theaters, financial institutions, popular tourist attractions and cultural events. More importantly, I can talk about your local real estate market and help you navigate through it. Being an expert, I will provide more than just facts. I'll provide you with valuable insights that are relevant to your personalized needs and see to every detail throughout the process.

We are an elite group of real estate advisors who want to personally

re-create the perceptions of this industry by exceeding your

expectations and be a resource to you, for life.

Engel & Völkers shops and advisors are market experts, committed

to providing outstanding client service, passionate about what they

do and well connected to the community and the international network to which they belong. Simply put, we are a premium service company with advisors who know and love real estate.

At Engel & Völkers First Coast, has been part of the community since March, 2018 and now has 7 shops across North East Florida.

We do more than provide great real estate services,

we deliver excellence, and do it with passion!

Our founder, Christian Völkers, once said

“Quality product offerings, premium service, and innovative

thinking never seem to go out of style.”

We take that to heart. These ideals, as well as our own passion to bring something different to this industry, continue to be our daily motivation.

Awards & Achievements

2017

Core Values Award - Competence, E&V Florida

2019

#1 Transactions - E&V Florida

#1 Talent Attraction - E&V Florida

#3 GCI -E&V Florida

#9 Transactions - E&V Americas

#17 Sales Volume - Jacksonville Business Journal

2018

#1 Talent Attraction - E&V Florida

#14 Sales Volume - Jacksonville Business Journal

2020

#1 Transactions - E&V Florida

#1 Talent Attraction - E&V Florida

#1 Fastest Growing RE Brokerage in the City - JBJ Fast 50

#2 GCI - E&V Florida

#9 Transactions - E&V Americas

#9 Sales Volume - Jacksonville Business Journal

#12 Fastest Growing Company in the City - JBJ Fast 50

Top 1.5% Brokerage in America - RealTrends

Core Values Award - Passion, E&V Florida

2021

#1 Total Transactions - E&V Florida

#1 Talent Attraction - E&V Florida

#1 Special Olympics Donations - E&V Florida

#2 Total Transactions - E&V Americas

#2 GCI - E&V Florida

Florida Icon Award - E&V Florida

#9 GCI - E&V Americas

Special Olympics Leadership Award - E&V Americas

2022

#1 Total Transactions - E&V Florida

#1 Special Olympics Donations - E&V Americas

#2 GC - E&V Florida

#9 GCI - E&V Americas

#8 Closed Sides - E&V Americas

Special Olympics Leadership Award - E&V Americas

Florida Icon Award - E&V Florida

2023

#6 Real Estate Brokerage in Volume - JBJ Top 50

Top 500 Brokerages in Americas - RealTrends

The Home Selling Process

Timeline

Marketing With Power

Engel & Völkers offers a distinct marketing portfolio to showcase every property at its finest to the greatest audience of potential buyers locally and across the globe.

While there is no limit to our brand offerings, we work to identify the most

influential marketing strategy to promote your specific property to whom

we believe to be the ideal buyer.

Each Engel & Völkers shop has the ability to leverage our brand's national and international marketing resources to create customized, multi-channel campaigns

for each property we market.

By identifying the unique qualities of a property and placing it in the context of current and trending market conditions, we then identify target market groups and create campaigns to provide maximum exposure alongside messaging and branding to attract the most qualified buyers. Our creative approach is backed by consumer data and testing to ensure we highlight your property in the best light.

Social Media Exposure

Engaging Fans, Sellers, and Buyers

The Engel & Völkers network uses social media to connect with advisors, consumers, and influencers across the globe. The content, news, and listings we share engage and inform followers ensuring that our brand, services, and premier properties remain a topic of conversation.

As part of our social media strategy, we are located where our clients are and where potential clients want to be, provide content of value and enjoyment, and drive traffic to our properties. On a local level, our shop emulates this strategy with a focus on featuring notable listings like yours to increase their exposure to a targeted sphere of influence. We then rely on our global network to help amplify our properties worldwide.

A Global Online Platform

Engaging Qualified Buyers

The Engel & Völkers global platform is the center of our integrated online marketing strategy. Inclusive of our local, national, and international sites designed to introduce and engage highly qualified potential buyers worldwide, our online presence receives over four million unique visitors every month. With the optimal consumer experience in mind, as well as innovative tools and functionality, the Engel & Völkers global platform increases engagement and interest to support the sale of your property. As part of an overall digital strategy, our shop-level websites concentrate on listing exposure to local and regional homebuyers, while potential buyers can discover our listings throughout the nation and the globe from our Engel & Völkers Americas and global sites for maximum exposure.

Print Marketing

Brining Your Home to Life in Your Hands.

At Engel & Völkers, we understand that print marketing is an essential part of showcasing your home to potential buyers. While digital marketing is important, there's something special about holding a high-quality brochure or postcard in your hand and getting a tangible feel for a property.

That's why we take great care in creating exceptional print materials that showcase your home in the best possible light. From brochures to postcards to print advertising, we ensure that every piece is of the highest quality and accurately represents your property.

Our commitment to exceptional presentation is a requirement of the Engel & Völkers brand, and it greatly increases your home's impact with potential buyers. We understand that not everyone may be able to physically visit your home, but with our print materials, we ensure that they feel as though they are right there in your space.

Whether it's a stunning brochure highlighting your home's unique features or a postcard that catches a potential buyer's eye, we're here to create print materials that make your property stand out. Trust us to showcase your home in the best possible light and help you attract the right buyers.

Giving You The EDGE.

Extensive. Domestic. Global. Exposure

Not all properties are created equal, yet Engel & Völkers equally values every home our advisors represent and will dedicate the expertise, time and unmatched marketing resources we possess to help you sell your property to the right buyer at the right price.

Our Extensive Domestic & Global Exposure (EDGE) platform provides unprecedented reach to get your property in front of qualified consumers whether they're next door, in the Americas or abroad because they deserve to see it and you deserve to sell it.

Working with an Engel & Völkers advisor gives you the EDGE that allows each home listing extensive online exposure in major markets in which a potential buyer for your property may exist - an expectation of today's savvy consumers and international clientele.

But we don't stop there Engel & Völkers provides luxury service to each of its clients worldwide. With a global network of more than 14,000 real estate professionals in over 30 countries, we not only reach millions of targeted consumers, but are able to collaborate with our fellow Engel & Völkers advisors to strategically handpick and refer buyers for the specific properties they like yours.

Let us provide the EDGE you need to sell your home and begin your next adventure.

The Power of Staging

Whether you've lived in your house for two years or twenty, memories have been made there. From birthday parties and holidays to game days and movie nights, everything about your home is YOU.

Now, you're getting ready to leave and the words declutter and depersonalize are getting thrown at you. When presenting your home to buyers, you want to maximize their ability to see it as their home. This can be as simple as neutral wall colors, great lighting, and making sure everything is clean and in working order. Brightness, horizontal surfaces that are free of clutter, and appropriately sized furniture make spaces feel bigger and welcoming, showcasing each room's potential. Potential buyers want to see your home, not your stuff. Think, less is more

The more you prepare by packing away items for staging purposes, the less you'll have to do when it comes time to move. At Engel & Völkers Jacksonville, we provide all of our sellers the opportunity to meet with a professional stager. They discuss your options, offer advice, help you organize, and leave you a to-do list. With their help, the next steps to listing your home on the market are a breeze!

Staging by The Numbers

Evidence of it's Power

23% of sellers' agents reported a 1% to 5% price increase on offers for staged homes.

47% of buyers’ agents cited that home staging had an effect on most buyers’ view of the home.

82% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.

Staging the living room was found to be very important for buyers (46%), followed by staging the master bedroom (43%), and staging the kitchen (35%).

Professional

Photography & Videography

Every home has a story. Let me tell yours in its best light!

Whether online or in print, your home has only one chance to make a great first impression with potential buyers, Because it takes only a few moments for an opportunity to be won or lost, it becomes all the more critical that your property is presented professionally and artistically. Statistics show homes that list with

high-resolution photos sell quicker and often for more money.

I only work with professional photographers and videographers who have earned my trust in the quality of their work. They are the best in their fields and produce work that captures the details and essence of a property's prominent features and assets.

I pride myself in offering professional photography and videography for all my listings.

Getting Ready for Photoshoot Day:

Photography & Videography

• Clean, inside and out
  
• Keep driveway clear and sweep deck/patio
  
• Make sure all light fixtures work properly
  
• Turn off ceiling fans and open all window blinds
  
• Remove small floor rugs
  
• Clear off countertops and hide small appliances
  
• Hide dish towels and keep sink clean
  
• Hide all dirty laundry
• Remove stacks of papers and clutter from desks
• Hide remote controls
• Make beds and clear nightstands, including clocks
• Put away toothbrushes and other toiletries
• Remove bath products and hang clean towels

Let The Showings Begin.

It is important to be prepared for potential buyers to be in your home on

Listing Day as showings can begin at anytime. Have your home show-ready when

you leave that morning - dishes put away, beds made, laundry in hampers, etc.

If you have pets, it is typically best to remove them for showings. We will game plan together if you have any questions or restrictions for showings.

You will get a notification via e-mail and text, if you’d like.

This way showings are always logged and approval is recorded.

Moving.

Moving is change. Whether you do it yourself or have it done for you, it is the removal, relocation and replacement of all your treasured possessions to a completely new surrounding. It is an opportunity to shed belongings and to acquire new ones.

Above all, moving is a process with many steps.

Three - four weeks prior to move

Moving Checklist

• Decide how you’re going to move your furniture and personal belongings. Whether you’re hiring a moving company or renting a truck, do the research. Get recommendations from your real estate advisor, as well as estimates. Be sure to ask about availability and additional costs of materials and tools such as boxes, tape, covers, etc.
  
• Start gathering the necessary moving supplies.
  
• Take stock of your possessions and decide what will be moved and what could be removed. This is an opportunity to sell unwanted items online or through a yard sale.
  

Two weeks before moving

Moving Checklist

• Notify and get refunds from your present utilities: gas, electric, water, garbage, cable and internet. Arrange for services at your new address.
  
• Transfer your address with the US Postal Service.
  
• Begin using up what you don’t need to move like cleaning supplies, pantry food, etc.
  
• Recruit people to help and arrange for someone to take care of your pets and children during the move.
  
• Confirm moving company or rental-truck arrangements.
  
• Transfer your bank accounts.
  
• Draw up a floor plan of where your furniture should go at your new place.
  
• Purchase moving insurance. Your mover’s liability for lost or damaged goods will not equal their replacement cost.
  

Two days before moving

Moving Checklist

• Keep moving materials in a separate location from where the packing is happening.
  
• Gather all valuables, jewelry, important papers (birth certificates,
  
• deeds, documents) to take with you personally.
  
• Clean out the refrigerator and plan to defrost and dry before move
  

On Moving Day

Moving Checklist

• Plan on spending the entire day with the movers. Don’t leave until they have finished.
• Record all utility meter readings
  
• (gas, electric, water, etc.)
  
• Take a final walk through house, including storage areas and the attic to make sure everything is empty.
  
• Lock all windows and doors and drop off keys with your advisor.
  

Melanie Escalante

Real Estate Advisor

+1 (904) 494-8432

Melanie.Escalante@evusa.com

MelanieEscalante.evrealestate.com